Privacy Policy

Last updated: June 2026

StorySacks Ireland (“we,” “us,” “our”) is committed to protecting your privacy. This policy explains what personal data we collect, why we collect it, how we use it, and what rights you have, in accordance with the General Data Protection Regulation (GDPR) and Irish data protection law.

StorySacks Ireland is a sole trader business based in Dublin, Ireland.

1. Who We Are

Data Controller: StorySacks Ireland Address: 820 Howth Road, Raheny, Dublin, D05 R296 Email: info@storysacks.ie Phone: 085 114 0043

As a small business, we do not have a dedicated Data Protection Officer. If you have any questions or concerns about how we handle your personal data, please contact us directly at the email above.

2. What Personal Data We Collect

We collect personal data when you:

• Place an order on storysacks.ie
• Create an account on our website
• Sign up for our newsletter
• Sign up for back-in-stock notifications
• Contact us via our contact form or email
• Purchase or redeem a gift card
• Sign up for a StorySacks Borrow Box subscription

This may include: your name, email address, postal address, phone number, and payment-related information (note: we do not store your full card details — see Payments below).

We also automatically collect some technical data when you browse our website, such as your IP address, browser type, and pages visited, via Google Analytics (see Cookies & Analytics below).

3. How We Use Your Data

We use your personal data to:

• Process and fulfil your orders, including shipping and customer service
• Manage your account, if you have one
• Send you order confirmations, shipping updates, and related transactional emails
• Send you our newsletter, if you have opted in (you can unsubscribe at any time)
• Notify you when an out-of-stock product becomes available, if you’ve signed up for this
• Respond to your enquiries
• Improve our website and product offering
• Comply with our legal and tax obligations

We do not sell your personal data to third parties.

4. Who We Share Your Data With

We share personal data with the following third parties, only as necessary to run our business and provide our services to you:

We do not use these services to build advertising profiles about you beyond standard website analytics. Each of these providers has its own privacy policy governing how they handle data on our behalf.

5. Cookies & Analytics

Our website uses cookies — small text files stored on your device — to make the site function properly (e.g. remembering items in your shopping cart) and to understand how visitors use our site.

Google Analytics: We use Google Analytics to collect anonymised statistics about website visits, such as which pages are viewed and how long visitors stay. This helps us improve the site. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

You can control or delete cookies at any time through your browser settings. Please note that disabling cookies may affect some functionality of our website, such as your shopping cart.

For more detail, see our [Cookie Policy].

6. Newsletter

If you sign up for our newsletter, we use Brevo to manage and send these emails. We will only send you marketing emails if you have actively opted in, and you can unsubscribe at any time using the link at the bottom of every email, or by contacting us directly.

7. How Long We Keep Your Data

We retain your personal data only for as long as necessary:

• Order and transaction records are kept for 6 years, in line with Irish tax and accounting obligations.
• Newsletter subscriber data is kept until you unsubscribe.
• Account data is kept for as long as your account remains active. You may request deletion of your account at any time (see Your Rights below).

8. Your Rights

Under GDPR, you have the right to:

• Access the personal data we hold about you
• Correct inaccurate or incomplete data
• Request deletion of your data (“right to be forgotten”), where applicable
• Restrict or object to certain processing of your data
• Data portability — receive your data in a portable format
• Withdraw consent at any time, where processing is based on consent (e.g. newsletter sign-up)

To exercise any of these rights, contact us at info@storysacks.ie. We will respond within one month, as required by GDPR.

You also have the right to lodge a complaint with the Data Protection Commission (DPC), Ireland’s data protection authority, if you believe your data has been mishandled. More information is available at www.dataprotection.ie.

9. Children’s Data

StorySacks Ireland sells children’s products, but our website and checkout process are intended for use by parents, guardians, and educators — not children. We do not knowingly collect personal data directly from children. If you believe a child has provided us with personal data without parental consent, please contact us and we will delete it promptly.

10. Data Security

We take reasonable technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

11. Changes to This Policy

We may update this privacy policy from time to time, for example to reflect changes in our business or in data protection law. Any updates will be posted on this page with a revised “last updated” date.

12. Contact Us

If you have any questions about this privacy policy or how we handle your data, please contact us:

Email: info@storysacks.ie Post: StorySacks Ireland, 820 Howth Road, Raheny, Dublin, D05 R296